LA PLAZA de CULTURA Y ARTES
The first of its kind in approach and scope, LA Plaza’s inaugural exhibition, LA Starts Here!, examines Mexican and Mexican American history and identity in Los Angeles. Iconic artifacts, one-of-a-kind interactive experiences, and captivating films reveal the region’s rich and often unknown history as a multicultural project from its very beginnings.
Visitors of all backgrounds are encouraged to think critically about the shaping of cultural and national identity in an increasingly diverse world. By probing what it has meant and means to be Mexican American, the exhibition shines a new and important light upon the birth, growth, and future of the multifaceted and ever-changing City of Angels.
IQM designed, fabricated and installed 7,000 square feet of exhibits in just over 4-1/2 months from contract signing to the black tie event. IQM produced 10 films and developed the media hardware systems for an additional 10 locations in the exhibition.