THOMAS HARTMAN is the founder and principal of IQ Magic, a communications, planning, and museum design firm. He has positioned the work as a professional practice that produces cultural experiences for museums, entertainment venues, zoos and interpretive centers. He has been a partner in several design firms and lectured widely in the field on exhibit design and design management.


For a number of years, he was a Visiting Assistant Professor at UCLA, in industrial design and planning. He also has held faculty positions at California State University, Fullerton and Otis/Parsons School of Design. Mr. Hartman holds a B.A and M.A. Degrees in Environmental Design from California State University, Fullerton. He has also been a Getty Trust grant recipient for museum professionals.




JAMES  JACKSON is the Director of Design at IQ Magic. Mr. Jackson has been both a Design Manager and lead industrial designer. His approach to systems design comes from works as Project Director for Perkins & Will as well as Koning Eizenberg, Architects.


He held the title of Vice President, Director of Hospitality at Jerde Partnership before returning to work at IQM. He has worked on numerous IQM projects including Walt Disney Family Museum, American Tropical Interpretive Center, Chicago History Museum, Los Angeles Zoo, Los Angeles County Bob Hope Patriotic Hall, Dot Build, and Topanga Canyon Interpretive Center. Mr. Jackson holds a Master of Architecture degree from the Southern California Institute of Architecture.




PETER SEYFARTH, architect, has over 30 years experience in project design and management. His expertise encompasses restoration of historic buildings, construction contract administration, design team management, museum project organization and exhibition design and architectural design. Seyfarth was principally responsible for the design of exhibits, theaters, and facilities for EXPO '93 in Taejon, Korea


He has designed a number of award-winning housing projects as Senior Project Designer and Assistant Director of Design at VCA/Randy Washington Group in Santa Monica, California. As principal of Seyfarth & Hutton in Minneapolis, Minnesota, he was project lead for art installations at the Minneapolis Institute of Arts. Seyfarth has been a key member of the IQM design team for CA State Archives, Chicago History Museum, Siqueiros Center, Agua Caliente Cultural Museum, and Walt Disney Family Museum among others. He received a Bachelor of Architecture from Cornell University, and is licensed in California.




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