The Walt Disney Family Museum initiated a statewide design competition to tell the story of the first feature film in animation. IQ Magic was selected from a field of firms after two creative design rounds.


Engaged meetings on budgets and discussing constraints shifted the design program from an interactive immersive experience that included set scenes from Snow White to an installation focused on ideas, drawings and creative process in the making of the film. Images here depict the design process and final exhibit.

© 2016  IQ Magic